Salesforce.com buying Buddy Media in $689M deal
Buddy Media is not a brand most consumers would recognize, but in the halls of social media and marketing, it's a king. It connects major brands with t.
SAN FRANCISCO — Salesforce.com has agreed to acquire Buddy Media for $689 million as it continues its rapid expansion into social-media marketing. The cash-and-equity deal, which is subject to regulatory approval, is expected to close by Oct. 31.
SAN FRANCISCO — Salesforce.com has agreed to acquire Buddy Media for $689 million as it continues its rapid expansion into social-media marketing. The cash-and-equity deal, which is subject to regulatory approval, is expected to close by Oct. 31.
We believe that Marketing is undergoing the biggest transformation in 60 years. Marketing is evolving from traditional media campaigns focused on one-way messaging and brand impressions to social marketing
By Drew FitzGerald and Kristin Jones Salesforce.com Inc. (CRM) agreed to acquire marketing platform Buddy Media in a cash-and-stock deal valued at $689 million, broadening the business-software provider's fast-growing social-media footprint.
